Assistant Professor & Head of Department - Marketing

Email : rafana.kazi@aiaims.edu.in

Dr. Rafana Kazi–Nakid is an accomplished Assistant Professor of Marketing & Business Management with nearly 19 years of experience in Management Education at Anjuman-I-Islam’s Allana Institute of Management Studies (AIAIMS), Mumbai. A University of Mumbai-approved MMS faculty member and Ph.D. in Management Science, she specialises in Marketing, Strategic Management and Consumer Behaviour. Her expertise spans teaching, curriculum design, Outcome-Based Education, experiential learning, research, mentoring, academic administration and institutional quality enhancement. She has taught 15+ postgraduate courses, guided 100+ students in SIPs and dissertations, and served in key academic and institutional leadership roles, including Head – Marketing, Course Coordinator, Faculty Mentor and Examination In-charge, and In-charge for MMS Promotions. An active researcher, she has published 10+ papers in Scopus-indexed, UGC CARE-listed and peer-reviewed journals, authored three teaching cases, and contributed to national and international academic conferences. She has also played a significant role in NBA Accreditation (Criteria 5 & 10) and University of Mumbai academic and examination processes. Committed to academic excellence, industry–academia engagement and continuous quality enhancement, she focuses on creating innovative, experiential and industry-relevant learning experiences that develop future-ready management professionals

Educational Qualifications

  • D. in Management Science – Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, 2020 – Research Focus: Consumer Behaviour
  • Master of Management Studies (MMS) – Marketing – Anjuman-I-Islam's Allana Institute of Management Studies, University of Mumbai, 2005 – First Class (75%)
  • Bachelor of Arts (Economics) – Birla College of Arts, Science & Commerce, University of Mumbai, 2003 – 55%

Publications

Publications
Month & YearCategoryDescription
Aug 2026International JournalA Review Study on the Role of Artificial Intelligence and Technology in Higher Education – International Journal of Innovative Research in Technology, Volume 13, Issue 03, August 2026.
Aug 2026International JournalThe Internet of Things Ecosystem: A Comprehensive Analysis of Applications and Strategic Impacts – International Journal of Innovative Research in Engineering, Volume 7, Issue 4, July–August 2026, ISSN: 2582-8746,
Aug 2026National JournalReviewing the Role of AI and Technology in Shaping Modern Education – Journal of Advance and Future Research, Volume 4, Issue 8, August 2026.
Apr 2026International JournalThe Internet of Things Ecosystem: A Comprehensive Analysis of Applications and Strategic Impacts – International Journal of Innovative Research in Engineering, Volume 7, Issue 4, 2026, e-ISSN: 2582-8746.
Oct 2025National ConferenceReimagining Learning and the AI Revolution in Education: Innovation, Inclusion, and Impact – Countrywide Conference, organized by HSNC Board’s Kishinchand Chellaram Law College in collaboration with Seva Mandal Education Society’s Smt. Kamalaben Gambhirchand Shah Law School, Mumbai, 13 October 2025 – Presenters: Ms. Afrin Dange and Dr. Rafana Kazi-Nakid.
Sep 2025International ConferenceReviewing the Role of AI and Technology in Shaping Modern Education – 2nd International Conference on AI and Technology in Shaping Modern Education, organized by CiTel under IQAC initiative of AIKTC, in collaboration with School of Dentistry and Medical Sciences, Charles Sturt University, Australia and Universitas Muhammadiyah Sumatera Utara, Indonesia, 18–20 September 2025-Presenter: Dr. Rafana Kazi-Nakid.
Feb 2025National ConferenceA Comparative Study on Private and Public Life Insurance Companies in India – Research Conference on “Transformation in the Insurance Sector: A Journey towards More Inclusive and Equitable Insurance Future”, 18 February 2025 – Presenters: Dr. Rafana Kazi-Nakid, Mr. Tahir Iraqui and Mr. Suvel.
Feb 2025National ConferenceA Review-Based Study on the Legal and Regulatory Framework Adopted by Insurance Companies in India – Research Conference on “Transformation in the Insurance Sector: A Journey towards More Inclusive and Equitable Insurance Future”, 18 February 2025 – Presenter: Dr. Rafana Kazi-Nakid.
May 2024International JournalA Study on Role of Artificial Intelligence and Technology in the Field of Education – International Journal of Creative Research Thoughts (IJCRT), Volume 12, Issue 5, 2024, ISSN: 2319-7064.
May 2024National JournalConsumer Perception of Privacy in Personalized Marketing – A Cross-Generational Study – One-Day International Multidisciplinary Conference on “Digital Transformation: Bridging Humanities, Commerce, Science & Management in the Age of Technology”, 24 May 2024 – Presenters: Simran Nizar Vadsariya and Dr. Rafana Kazi.
May 2024National ConferenceConsumer Perception of Privacy in Personalised Marketing – A Cross-Generational Study – One-Day International Multidisciplinary Conference on “Digital Transformation: Bridging Humanities, Commerce, Science & Management in the Age of Technology”, 24 May 2024 – Presenters: Hotelwala Kunuz Mohd Amin and Dr. Rafana Kazi.
Jan 2024National JournalA Study on Awareness About Oral Health Care and Oral Hygiene Amongst School Going Primary Students – Journal of Emerging Technologies and Innovative Research (JETIR), Volume 11, Issue 5, 2024, ISSN: 2349-5162
Jul 2023National JournalA Study on Concepts, Tools, Application and Uses of Design Thinking – Journal of Emerging Technologies and Innovative Research (JETIR), Volume 10, Issue 7, 2023, ISSN: 2349-5162.
Jan 2021National JournalA Study of Changing Consumer Behaviour of Four Metro Cities in India During COVID-19 Pandemic – Wesleyan Journal of Research, Volume 13, Issue 57, 2021, ISSN: 0975-1386.
May 2020International JournalAnalysis on Perception of Youth Segment on Buying Behaviour of Consumer Durable Specifically Consumer Electronic Products With Reference to Mumbai Region – IOSR Journal of Business and Management (IOSR-JBM), Volume 22, Issue 5, Series VIII, May 2020, e-ISSN: 2278-487X, p-ISSN: 2319-7668.
Sep 2019International JournalThe Influence of Income of Purchase Related Aspect on Consumer Behaviour – With Respect to Consumer Durables Electronics Products in Mumbai Region – A Study – International Journal of Creative Research Thoughts (IJCRT), Volume 5, Issue 3, September 2019, ISSN: 2320-2882.

Research

  • Consumer Behaviour
  • Design Thinking
  • AI And ML
  • Marketing Strategies

Awards

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Courses Taught

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Patents

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